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Session Type: PDW Workshop
Program Session: 80 | Submission: 10267 | Sponsor(s): (OMT, STR, ENT)
Scheduled: Friday, Aug 10 2018 10:45AM - 12:45PM at Marriott Chicago Downtown - Magnificent Mile in Addison Marriott Ballroom
Optimal Distinctiveness: Past Approaches, Theoretical Integration, and Future Research Agenda
Optimal Distinctiveness
TeachingPracticeInternationalTheme: Improving LivesResearchDiversity

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Organizer: Eric Y.-F. Zhao, Indiana U., Bloomington
Organizer: Jae Ha, EMLYON Business School
Speaker: Gino Cattani, New York U.
Speaker: David Deephouse, U. of Alberta
Speaker: Rodolphe Durand, HEC Paris
Speaker: Stine Grodal, Boston U.
Speaker: Oliver Hahl, Carnegie Mellon U. - Tepper School of Business
Speaker: Richard Franciscus Johannes Haans, Rotterdam School of Management, Erasmus U.
Speaker: Brayden G. King, Northwestern U.
Speaker: Michael Lounsbury, U. of Alberta
Speaker: Edward Bishop Smith, Northwestern Kellogg School of Management
Speaker: David Tan, U. of Washington
Speaker: Filippo Carlo Wezel, USI Lugano
Speaker: Charlene E. Zietsma, Penn State U.
Speaker: Ezra Zuckerman, Massachusetts Institute of Technology
Organizations constantly face the competing pressures to be both “similar to” and “different from” their peers (Deephouse, 1999; Durand & Calori, 2006). Conformity helps organizations gain legitimacy and avoid performance penalties associated with deviance from existing norms, expectations, and practices (DiMaggio & Powell, 1983). Differentiation allows organizations to stand out from the crowd, establish unique competitive positions, and gain competitive advantage (Porter, 1996). To reconcile the competing pressures of conformity versus differentiation, organizations need to engage in strategies that achieve optimal distinctiveness (OD). Building on and extending the first PDW on Optimal Distinctiveness launched at the AOM 2017, we aim to systematically flesh out the various theoretical perspectives in past research, unpack the underlying mechanisms driving OD, evaluate each perspective’s strengths, weaknesses and connections, and more importantly, point to directions for future research.
Pre-registration is required for this session. To register online, please visit The deadline to register online is August 9, 2018.
KEY TO SYMBOLS Teaching-oriented Teaching-oriented   Practice-oriented Practice-oriented   International-oriented International-oriented   Theme-oriented Theme-oriented   Research-oriented Research-oriented   Teaching-oriented Diversity-oriented
Selected as a Best Paper Selected as a Best Paper