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Session Type: Paper Session
Program Session: 1253 | Submission: 18957 | Sponsor(s): (TIM)
Scheduled: Monday, Aug 8 2016 1:15PM - 2:45PM at Anaheim Marriott in Orange County Ballroom 2
Open Innovation: Grand Challenges and Community Contests
Grand Challenge Contests
Theme: Making Organizations MeaningfulResearch

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Chair: Christoph Grimpe, Copenhagen Business School
Track A: Open and Collaborative Innovation
Search Terms: UserInnovation | Society and Technology | Search and Knowledge Sourcing
TIM: Designing and Being Designed: Organizing Complex Collaborative Innovation in a Societal Challenge
Author: Marcel Bogers, U. of Copenhagen
Author: Susanne Ollila, Chalmers U. of Technology
Author: Anna Yström, Chalmers U. of Technology
Societal challenges are inherently complex societal problems that cannot be solved using traditional innovation management approaches. Instead, collaborative governance is needed to enable the inter-organizational arrangements that are required to address a societal challenge. In this study we explore, applying a design perspective, which governance practices are used and how they are used to foster the necessary collaborations in the context of such complex innovation. Our case study of the societal challenge related to the Swedish traffic safety environment reveals two linked design processes in which the governance practices are used for continuous re-framing and re-designing of the collaboration as well as the societal challenge. We propose a model for collaborative governance in the context of a complex innovation that highlights path-creating, identity creating and meaning making as central practices that shape the dynamic governance process. On this basis, we discuss the implications for managing a societal challenge, and we emphasize a design-based approach for organizing complex collaborative behavior in a societal challenge, also acknowledging a societal challenge as a wicked problem.
Search Terms: Open innovation | Managing by design | Inter-organizational collaboration
Paper is No Longer Available Online: Please contact the author(s).
TIM: Grand Challenges as Innovation-Related Problems: Managing Advocacy Groups in Organizational Search
Author: Anders Ørding Olsen, Copenhagen Business School
Author: Wolfgang Sofka, Copenhagen Business School
Author: Christoph Grimpe, Copenhagen Business School
In this paper we examine the role of advocacy groups in the search for solutions to grand challenges. We view grand challenges as problems that firms can solve collaboratively by accessing external knowledge from a range of domains. We argue that involving advocacy groups in such consortia is important for developing an understanding of the problem and for devising an appropriate search strategy to solve it. Using data on 9,464 efforts to solve problems within 252 different areas, we find that involving advocacy groups increases the problem solving potential of a search strategy because it reduces mutual confusion and joint myopia within consortia. The benefits are particularly high when problems are more challenging and when multiple knowledge domains are required to address the problems.
Search Terms: advocacy groups | organizational search | problem solving
Paper is No Longer Available Online: Please contact the author(s).
TIM: Motivations to participate in grand challenges: a comparative case study in the space sector
Author: Christian Garaus, WU Vienna U. of Economics and Business
Author: Christopher Lettl, WU Vienna U. of Economics and Business
Author: Florian Schirg, WU Vienna U. of Economics and Business
Understanding the motivations of participants in crowdsourcing contests for grand challenges is important. It allows organizers of such contests to design them in such a way that they attract a critical mass of motivated, capable contestants to work on those large and difficult problems. In our embedded case study of the Ansari X Prize and the Google Lunar X Prize, we explore two questions: (1) What are the participants’ motivations to enter the tournament, and (2) how do their motivations change over time in response to critical incidents in those multi-year contests? We find that idealism plays an important role in the decision to participate and also leads to different reactions to the same critical events. Our data also reveal that events that are perceived as positive lead to increased extrinsic motivation when they are related to the prize, while those unrelated to the challenge may prompt participants to drop out of the contest. Critical incidents that are perceived as negative lead to cognitive dissonance, which is resolved either by withdrawal from the contest or by finding an enriched set of justifications and thus developing “winning despite losing” strategies.
Search Terms: Crowdsourcing | Motivation | Grand Challenges
Paper is No Longer Available Online: Please contact the author(s).
TIM: Formulating tasks for the crowd. An empirical investigation of design contests
Author: Nunzia Coco, U. Ca' Foscari of Venice
Author: Anna Comacchio, U. Ca' Foscari of Venice
There is an increasing interest in online crowdsourcing contest as a channel of innovation for companies, which implies new managerial challenges. However, research to date has a limited knowledge on how the relationship between the organization idea seeker and the solvers occurs, specifically little is known on how the task outsourced is framed. The present study explores design contests and focuses on how the problem is formulated as mechanism to effectively engage the community of designers. We developed a qualitative analysis and content analysis of 50 tasks launched by 37 firms through a successful design crowdsourcing platform engaging a community of 60,000 designers and more than active 3,000 contributors. We show how the task is framed in four dimensions: technology, users experience, corporate identity, creativity, we describe the narrative used to communicate them and we identify three patterns of combination of the four dimensions. Our findings provide exploratory evidence on how a problem is framed in a crowdsourcing contest in order to effectively stimulate the solvers to invest their efforts and resources to generate creative solutions that are aligned with the firm requirements.
Search Terms: crowdsourcing contest | task formulation | design
Paper is No Longer Available Online: Please contact the author(s).
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